Minnie Rocks the Dots

Project

Creative direction for

Disney x Matahari partnership

Location

Jakarta, Indonesia

“Minnie Rocks the Dots” was the theme for the launch of a partnership between Disney Indonesia and their biggest local retail partner, Matahari Department Store. The activation included consumer products (fashion, accessories, toys), retail space in 150 stores, marketing promotion, an online store, and a fashion show during Jakarta Fashion Week.

Scope of project: 

creative direction | project management (team project)