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Mickey Minnie - 
Indonesia Local Flavor


Campaign concept pitch.


Jakarta, Indonesia

“Mickey Minnie Local Flavor” was a campaign idea to reach the modern-day Indonesian market. The objective of this campaign was to communicate in a playful manner and engage in locally relevant content through merchandise, retail, and marketing activation. The concept included local humour and famous Indonesian icons such food, landmarks, as well as relatable day-to-day stories.

Scope of project: 

research | creative direction | branding | illustration (team project)

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